This practice does not actually lead to carbon-neutral ground operations. 2023-02-28T14:29:19.542Z, TotalEnergies: French justice dismisses NGOs opposed to the oil project in Uganda and Tanzania The campaign declared the airline is creating a more sustainable future and is on track to reduce its greenhouse gas emissions to net-zero by 2050. Photo: Getty/TND. This follow-up article discusses what can be done about greenwash, including challenging misleading adverts, bringing legal action, and calling for better information for consumers. Commitment to reduce single-use plastic and food waste. 2023-02-28T23:58:11.603Z, Private measurements agree that inflation travels at a rate close to 6% per month Some sustainability efforts communicated by Norwegian: In its 2020-2023 environmental sustainability strategy, Norwegian informs that its sustainability priorities include: Some sustainability efforts communicated by British Airways: British Airlines has partnered with Velocys and LanzaJet to support the development of sustainable aviation fuels, and has invested in ZeroAvia a company working to develop aircraft with more than 50 seats that can run on zero-emission hydrogen electric power. Not for a good feeling. However, the airline doesn't specify how much money it donates or which schools or regions are served. These are the three most recent articles on our site. By 2030, all domestic flights within Scandinavia (17% of all SAS flights in 2019) will be powered by biofuel. 2023-02-28T15:16:14.835Z, Domestic employees: with the increase in March, how are the salaries and what benefits are added However, in October 2022, easyJet announced a broad package of technical and operational initiatives to expedite its transition to net zero carbon emissions by 2050, pledging to adopt new technologies as they become available. Their aim is to stop the airlines using their Fly Responsibly adverts on the grounds that it gives the impression that their flights will not exacerbate the climate crisis. The Stay Grounded anti-greenwashing campaign demands that governments stop falling for these false and misleading claims, stop promoting them, and stop basing policy decisions on them. Of money Hosted by Kualo in datacentres powered by renewable energy. In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns misled the public by focusing on BPs low carbon energy products, when more than 96% of BPs annual spending is on oil and gas. Communication of the carbon footprint of a flight at point of sale: no. The competition watchdog will step up its probe of companies environmental claims after an initial sweep found more than half made misleading statements ranging from overstating climate action to developing their own certification schemes. Direct routes resulting in fewer takeoffs and landings. GordZam / WIRED. Replacing plastic cutlery with wooden cutlery, increasing availability of vegetarian food, reducing food waste. Learn how your comment data is processed. Famous examples of greenwashing include Exxon promoting its , project to the public using Twitter ads, while promising investors massive increases in oil production. 2023-02-28T17:46:06.150Z, They anticipate that inflation in the first quarter will reach 20% and 2023 could end at 117% Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Another issue was companies making absolute claims their products were 100% plastics free, recyclable or had zero emissions. analyse the currently-discussed technologies and find that while their development may be helpful, they will come too late and cannot be an excuse to delay emissions reductions now: is improving, but in a poorly regulated industry, it facilitates cuts in fuel costs and therefore market and emissions growth. Instead of greenwashing aviation, air traffic needs to be reduced, https://stay-grounded.org/stop-greenwashing, By signing up to the newsletter, you are agreeing to our. It is The Advertising Standards Authority (ASA), which the British news agency PA initially reported on, found that this does not reflect reality. Last but not least, we note that no airline provides consumers with detailed information of a flights carbon footprint. But strict levels of regulation in the airline industry, plus differing laws at airports, mean it's next to impossible even if the meals remain sealed shut the whole time. Currently, SAS uses about 100 tons of biofuel annually. Modernizing the fleet: from 2020, airBaltic will only operate Airbus A220-300 aircraft said to be one of the worlds most environmentally friendly commercial aircraft. WebWe would like to show you a description here but the site wont allow us. In March 2022, Finnair started offering offsets for CO2 emissions again. Telling consumers that their flight is carbon-neutral is simply a lie. Photo: Frank Rumpenhorst / dpa This website uses cookies to improve your experience while you navigate through the website. 2023-02-28T19:34:56.742Z, Overseas: the airline blues We told Lufthansa to ensure that the basis of future environmental claims was made clear and did not give a misleading impression of the impact caused by travelling with the airline and that robust substantiation was held to support them, the ASA report concluded. ASIC alleges Mercer Superannuation (Australia) Ltd made statements on its website about seven Sustainable Plus investment options that were misleading. 2023-02-28T14:46:30.861Z, (S+) Vladimir Putin's money trail to Switzerland Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. 2023-02-28T16:28:10.413Z, Gazprom declares to continue to work steadily in the energy market Lufthansa argues that the sentence "connecting the world" should not be taken literally - that's why it is wrong to take the second half of the slogan "protect your future" for everything. On the poster, the airline advertises with the slogan Connecting the world. Air Travel What airlines lack in leg room, they make up for in windbag rhetoric. Investments in the electrification of ground equipment. Tackling misleading advertising has become the focus of several campaign groups. This practice does not actually lead to carbon-neutral ground operationsscience is quite clear about the fact that offsetting does not work for the climate. 2023-02-28T17:22:11.285Z, zdemir Plan: Confectionery industry protests against advertising ban for children Press release: 24 May 2022 KLM airlines to face legal action over greenwashing. A few months later, the decision was ruled unconstitutional, and in 2018, the Federal Administrative Court permitted the expansion of the airport with the requirement that the airport must become carbon neutral. Some groups are taking the case one step further. For airlines not offering a "no meal" option, there are questions about what to do with uneaten airline food. Signing of a declaration with Airbus in 2019, whose intention is to focus research on the development of electric aircraft. Some sustainability efforts communicated by SAS: SAS major investments include new, modern aircraft and entering into a partnership with aircraft manufacturer Airbus to pave the way for large-scale use of electric and hybrid technology in commercial aircraft. For this reason, airlines are trying to promote their efforts to build a climate-friendly image but they are not always successful. The jury is still out on whether this will catch on with passengers long term. Get informative articles and interesting stories delivered to your inbox weekly. While theres a long record of oil It is rather the rising pressure from civil society for climate action: airlines are keen to polish their reputations, especially after the Covid-induced pause of aviation and the massive public bailouts. Finnair. Effective today, Hawaiians guests booking travel within the Hawaiian Islands and between Hawaii and the continental United States, as well as Japan, South Korea, Australia, Auckland, Tahiti or American Both American Airlines and United are touting their environmental initiatives, American Airlines in its in-flight magazine (AA Reduces Environmental Footprint) and United in its Eco-Skies campaign. By being transparent about food waste and educating travelers, skipping meals on board could become an environmental statement rather than just a personal preference albeit one undermined by the climate impact of flying. Ryanair had an advert banned last year in the UK for claiming it was the UKs lowest-emissions airline. 2023-03-01T10:59:05.125Z, The Government regulated the bonus of up to 15 thousand pesos for retirees and pensioners: who will collect it and how Communication of the carbon footprint of a flight at the point of sale: to some extent. Die EU-Staaten haben sich auf ein neues Siegel fr grne Anleihen geeinigt. Reducing fuel consumption through various projects focusing on the following areas: fuel guidelines, fuel standards, accurate planning information, route optimization and weight reduction. Hong Kong will begin giving away 500,000 airline tickets from Wednesday in a bid to attract visitors and boost its flagging economy, just as it finally drops its compulsory mask-wearing rule. These cookies will be stored in your browser only with your consent. The watchdog also encouraged consumers to report any greenwashing concerns. Prior to COVID, 94% of Wizzair seats were full. Finnair also said it was seeing strong demand from the United States via its partner American Airlines. Target to reduce emissions by 15% in absolute terms and 50% per passenger kilometer by 2030. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. 2023-03-01T00:28:17.538Z, New highs for dividends paid around the world in 2022 However, in 2020, the airline decided to discontinue the service due to the legal interpretation of the Finnish National Police Agency. The interpretation revolved around the definition of compensation, as the law stipulates that a permit is required for any attempt to collect money without delivering a good or a service in return. Near the bathroom or closer to the cockpit? Airlines are now retiring older and less fuel-efficient aircraft earlier than planned (especially quad-engine aircraft such as B747s, A380s and A340s). This raises concerns that [schemes] may be becoming meaningless, and no longer help consumers to distinguish between different products.. SAS has also partnered with Preem and AirBP to access more biofuel. By our activities, we mean the Netherlands Authority for Consumers and Markets requested Ryanair to change potentially false claims on sustainable flying, related to offsetting Important step in countering the aviation industrys greenwashing attempts Vienna/Amsterdam, 25 January 2023 After by Magdalena Heuwieser | 28 Oct 2021 | Information. However, consumers were not given details how much less material was needed, nor what the comparison involved. by focusing on BPs low carbon energy products, when more than 96% of BPs annual spending is on oil and gas. However, this carbon-neutral label only covers the on-ground operations of the airport and does not include the core business of the airportthe flights, which make up about 95% of emissions. Electric aircraft likely to be certified this decade will be very small and we wont see larger aircraft before 2050. Hydrogen flights exist so far only on paper and will not be viable for medium and long-haul flights before 2050. 2023-03-01T07:10:34.178Z, Netflix flatly refuses to pay the "European rate" that the operators demand Greenwashing at its finest. Environmental groups have filed suit against KLM, alleging the Dutch airline has falsely claimed to be environmentally sustainable in advertising to improve its image, which is greenwashing. Facebook So how can we see through the greenwash? There is a very limited quantity of sustainable waste available, which could and should be used more efficiently to decarbonise other sectors. 2023-02-28T14:22:03.024Z, Greenwashing allegations: British regulator reprimands Lufthansa advertising poster. Sustainable waste available, which could and should be used more efficiently to decarbonise other sectors advertising... 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